Chapter 2. Out NOW!!!

We’ve been working hard on the design and development of an all new collection. We now have the same sustainable concrete in a completely new appearance.

With less material then our starting collection (now Chapter 1.), we’ve created 3D designs with lower weight and thinner designs. This makes the tiles easier to handle and apply. The chapter 2. collection is also a bit more easy on the eyes. All and all these aspects make the designs of the Chapter 2. collection more accessible in application and use, creating a wider range of applications, making it more accessible for people and projects.

Soon there will be more to read and see about the Chapter 2. collection when our new website is out (end of June ’24), but be sure to send us a mail if you can’t wait any longer. Here are some sneak peeks of our presentation at Design District two weeks ago.

Novel Grey tile EMME, made out of sustainable concrete. Colour: Skye Blue
Novel Grey - Chapter 2. Collection - 3D wall tile Solis in Pebble Grey
Wall overview presentation of 6 rhom panels and 1 gold plated Hex Vein panel

Pieces of Art

Last two months we’ve been working on a new application for our lush 3D wall tiles. As we feel that our tiles are works of art on their own, it was only logical to create wall pieces out of them! And so we designed and created 15 unique pieces which would see their first light of day at OBJECT Rotterdam from February 2 to 4 2024 in the impressive HAKA Building.

Never before have we been so happy and satisfied with our presentation. OBJECT Rotterdam was really a blast. Not at the least because we had been assigned as we feel the best spot in the building!

Presentation overview of Novel Grey wall pieces at OBJECT Rotterdam 2024

We went there with the aim to inspire our guests and visitors and we succeeded. For the first time we showed our 3D wall tiles as wall pieces to consumers. Given the enormous amount of positive reactions, photos taken and even selling some of them, they were a hit! By making wall pieces from our wall tiles, we add an extra dimension to our wall decoration. Of course, they can be purchased per sqm to be used in the living, the master bedroom or let’s say a hotel room, but they can also impress and inspire as a free-standing object on the wall!

The Novel Grey wall pieces are designs that we will sell in limited editions. The number of editions depend on size, colour and shape. Every piece is handmade, as are the elements on it. Every piece is signed and numbered and comes with a certificate of autenticity. When the final number is met, we will no longer produce it. However, bespoke pieces are possible as well, so feel free to request your custom wall piece in any colour, shape or size.

For now, if you’re interested, please send us an email or give us a call, or

In the near future we will renew our website, with the wall pieces given a separate place on their own. For now you can admire some below or visit our temporary online store WALLPIECES:

Wall piece Dune-Hex-G-Sand, made out of 30 3D elements of sand coloured sustainable concrete designed by Elise Luttik
Wall piece Flow-Hex-G-Peachfuzz made out of 32 3D elements of sustainable peach fuzz coloured concrete
Wall piece Linea_Split_Minty_Green, created out of sustainable concrete, minty green, consisting of 2 separate identical panels with 16 pieces each
Wall piece Flow_Triade_Oldpink, created out of sustainable concrete, pink coloured, consisting of 18 3D elements
Wall piece Flow_Rhom_Yellowgold, created out of sustainable concrete, yellow gold coloured, consisting of 6 3D elements

As designers we never stop having new ideas. It is just impossibe. Everywhere we go, we get inspired by nature, other designs, people, materials, you name it! But for every design we’ve got only one important demand: does it make impact?

Making impact is one of our biggest drivers. We want to make the world more beautiful and better. Which can never be mediocre. With our material we are able to make an impact in the environmental field, but making an impact with beauty is also in a class of its own. When both forms of impact come together; then we can really make a difference.

Experiments coming to live

Research and experimentation are in our DNA. It’s not for nothing that our tiles are so durable and look so good. High-end design does not come naturally. But once caught, it tastes like more. As a result, our ideas and experiments are becoming more and more special. We have now been able to elevate the manipulation of the surface of concrete to an art. Some forms of it are now ready for you to enjoy. The mother-of-pearl and Glow-in-the-dark finish can now be realized on request.

Glow-in-the-dark coating

At Novel Grey we love patterns. And from patterns to patterns. And if we can play with that, we get all excited. Tile Fuze and Luma are designed specifically for that purpose. What better way to underline this than a Glow-in-the-dark coating? The combination of the Glow-in-the-dark effect and the multi-purpose patterns together create a particularly quiet spectacle. The appearance of the wall changes during the day and at night.

Mother-in-Pearl glitter

The Mother-in-Pearl glitter gives a great depth effect and invites you to touch, even through a screen! The glitter plays with light and gives the tiles a breathtaking look. Intense perhaps, but imposing and challenging. The colors of the concrete and glitter can change in combinations. Feel free to ask about the possibilities.

Do you want to change the future with us together? Do you want to experience the same feeling the jury had? Request a sample and enjoy our wonderful wall tiles!